Google Search Console Drop in Impressions Mid September
We noticed a huge drop in Impressions in the Google Search Console in mid-September 2025 that caused us concern. We have been seeing a steady rise in impressions throughout the year as well as clicks. We looked at the console, saw a huge drop in impressions, and our stomachs sank. Well this may not be all bad.
First of all the “clicks” hadn’t gone down. That is really what we are after. Things can’t be all bad, but what is really going on. Well there are a bunch of posts regarding this change. The following article we came across explains the details well
They claim that bots pulling Google results by the amount of 100 results versus the 10 at a time it normally does. This was skewing the impressions but not killing the clicks. Google Overview is taking from some of the clicks; however, the article claims AI scraping your websites content to generate the Overview counts as impression! Not a total loss.
Let us know if this helped you…
Comments