Ampersand in SEO character count

Writing for Search Engines limits you to a certain character count, so we wondered if was better to use the Ampersand versus the word ” and “? Part of the reason is the ampersand gets converted to HTML entities and is listed as ” amp& “ which equals 6 characters. Using “and” would be ” and “ which only equals 5 characters. Will using Ampersand versus the word “and” use less characters in our search results?

Our research lead us many different articles with different ways to look at. There were a lot of old information that lead us nowhere. We realized we could use our website’s data to figure this out. What we found out is it is better to use “&” versus “and“. The HTML entities doesn’t play a part in the character count.

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AMP Ping Up Joomla Website

Accelerated Mobile Pages (AMP) make your website more digestible for Google and has been adopted over the past 5 years by the other search engines. Google currently being the most utilized search engine, and the focus of this article. The goal for AMP is to make the content delivered more quickly for mobile users by condensing and indexing the pages. WordPress adopted this as a part of their core installation, and in testing we discovered Joomla is Rich Results Ready as well. Here is some of the things we have done to improve a Joomla site to be AMPping itself up to be searched.

A great place to start is to use Google as an AMP Tester. Use the link below to access Google’s AMP tester.

https://search.google.com/test/amp

There is also Google’s Rich Results Tester which can be accessed here.

https://search.google.com/test/rich-results

The hard part about these tests are they do not work on your “home” page. There is also Google Structured Data which is the actually the important part of the indexing; however, the page will benefit by being AMP ready. The combination will get your page mobile ready for search engines, with very specified content details you want indexed. We start with the Google Structured Data (GSD) on the services pages. The first thing we did was install a free plugin by Tassos Marinos which you can download in the Joomla Extension Directory (JED) or directly from his site.

https://www.tassos.gr/joomla-extensions/google-structured-data-markup

Install the component like a normal Joomla component. Then enable the plug-ins. There will 3 of them.

Then go to Components >> Google Structured Data >> Dashboard.

Click on the “Items” tab on the left, and “Article” will be the main item to deal with.

Once in “Article” item we set it to pull the “Browser Page Title” vs the “Title” because of the way we have the SEO set up. Make sure to complete as much of these sections as you can. Save your changes.

Then go back to the “Configuration” tab. Fill out as much as you can. Once you are done and satisfied you can go to the “Advanced” tab and turn on the minify of the output.

Before you minify the output look at the source code and make sure the content you want in the GSD is correct. We had an issue with “description” not showing up. We had to reinstall the plugin.

We had also installed a free AMP plugin, but it didn’t help. Just using the GSD plugin from Tassos was enough to make the site Rich Result Ready. Make sure to follow the instructions and view the source of the page to make sure the Structured Data looks the way you want it to before you request Google to index your pages. If you don’t it could be weeks before Google crawls the site and indexes it properly.

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Domain Expiration SEO Registration Is Set To Expire – Scam

We have recently received a couple of emails asking us to re-register our SEO ( Search Engine Optimization ). There is a link to pay.

This is obviously a scam. The SEO are carefully crafted words in the webpage. You can pay someone to craft the SEO and put it in the page, but you don’t need to “register” anything.

The company is qualiSEO.org. They charge $75.00 per year with multi-year discounts.

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Is Google Ranking Websites With SSL higher?

We have been hearing about this since the beginning of the year, and yes we are hearing this from our hosting companies. We used Sucuri a number of times to have a some nasty website attacks cleaned up. They have also recently paired up with some hosting companies such as SiteGround because of the number of attacks across the web.

I watched a recent webinar from Sucuri and they are saying it is true that Google will make your site less important in their search results if you are not using an SSL. This is for straight HTML sites as well as an CMS ECommerce site.

The cost for an SSL is around $100 per year. Installing the SSL and configuring your website to work with the SSL takes a bit of work, but we are use to it. If you are interested in upgrading your site security and need some help feel free to contact us.

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